The established idea of photography used to be that it was considered a truth, that what is depicted is real and existed somewhere. Before photography we had the written word to communicate the world around us after that came painting and drawing. These types of accounts are interpretations of the world around us “photographed images do not seem to be statements about the world so much as pieces of it, minutes of reality that anyone can make or acquire” (Susan Sontag, 1971)
Photography can de reduced to one fundamental fact, ‘i was here at this time’ but as photography evolves so do the fundamentals. Ed’s work is his own private view into the world, the way in which he wants it to be. Typically, photography is a representation of the world, of something that exists somewhere. His work is taking the world as we know it and giving it a slight refinement.
Ed Freeman’s work sits on the border of real and fake, truth and fiction. His work starts life as one of his mere curiosities of the world and from there it transforms in to the work we have today. The way Ed frames his subjects is reminiscent of deadpan photography, a style typically employed by photographers to give the idea of being objective toward the subject. Ed's work is anything but objective.
“I photograph the world the way I want it to be, not the way it happens to be at any particular moment. Even the greatest of God's creations - and man's - can stand a bit of retouching”
This work is clearly that of a skilled retoucher, made of composites, Ed is creating a world in which his images are no longer about what is in front of the lens, but more about who is behind it. The subjects are always isolated in a way that it seems hyper real as if we are looking at a diorama rather than a real place.
The subject matter is varied but the style stays consistent, Ed gives these humdrum places their pride of place, paying homage and respect to them by paying them the attention of his camera and equally encouraging us to give them the same attention he has.
As all artists do, Ed wants you to see the world in the way he sees it, seeing the banal as beautiful.
Ed Started out as a successful musician, arranger and producer during which he produced Don McLean’s American Pie, before transiting to his other great love, photography. Completely self taught, Ed feels that every bit of music he played influences his photography “music goes in the ear; pictures go out the eye. Once they get into the brain, they're identical”
Ed has a varied and beautiful body of work, which you can find here.